Western Tile came to Ape Forge looking for a refreshed identity that matched the quality and reliability of their flooring services. As a licensed and insured business providing both materials and labor for residential and commercial properties, Western Tile needed a professional visual presence that would convey trust, craftsmanship, and a modern edge. Our team delivered a complete brand solution—starting with a custom logo and finishing with a new, responsive website. The Creative Process: |
Project briefAt the Bespoke Beard Company, their dedication to crafting exceptional beard care products is matched with our commitment to delivering a seamless and distinctive brand experience. From the inception of our logo to the creation of a user-friendly website, and the captivating photography that brings their products to life, every aspect of the brand has been meticulously curated. The logo, with its intricate design, reflects the precision and care they invest in their beard products. The website is a reflection of Bespoke Beard's commitment to providing a smooth, informative, and enjoyable shopping experience for their customers. Additionally, Bespoke Beard's engaging social media presence and targeted marketing efforts are expertly managed to ensure that the message reaches every man who aspires to cultivate a beard they can truly be proud of. The Bespoke Beard Company is not just a purveyor of high-quality products, but a lifestyle brand that embraces and enhances the essence of every man's beard journey. Check out their website! |
the process
final versions & deliverables
project briefOur dedicated design team embarked on a journey to bring ShaLanna Watson's Doggy Bra brand to life. Inspired by a heartfelt encounter of a dog named Queenie and her litter of puppies, ShaLanna was moved to create a solution that would prioritize the health and comfort of female dogs. Our team brought this vision to life through logo, branding, packaging, and website design. Doggy Bra, approved by vets, prioritizes the well-being of female dogs. The simple and user-friendly branding and packaging reflect the product's innovation. The tagline, "Designed for your dog's health and comfort," emphasizes the commitment to canine care. Doggy Bra goes beyond a product; it represents the dedication to enhancing the lives of dogs and their owners. |
the process
final deliverables
project briefBryttni Carpenter, a dynamic entrepreneur embarking on her journey to establish a wedding planning business that exudes modernity, creativity, and timeless elegance. Bryttni is driven by her passion for bringing joy through service, and she envisions a brand that mirrors her fun and creative personality. Collaborating with Bryttni, our team at Ape Forge delved into crafting an overall brand identity that not only encapsulates her values but also sets the stage for a modern, forward-thinking approach to wedding planning. We meticulously designed a logo that serves as the visual cornerstone of her brand, representing the fusion of fun, creativity, and timelessness. Through our collaboration, we aimed not only to establish a strong brand foundation but also to create a visual identity that resonates with Bryttni's unique vision and paves the way for future endeavors. |
process
final versions
project briefShauna Brock, founder of Sho'nuf Sippin, sought our expertise to create a website and brand identity. We collaborated closely with Shauna to design a logo that encapsulates their essence and branding that resonates with their vision of "where fun meets elegance." Additionally, we transformed their online presence by developing a dynamic and user-friendly website. Our creative input not only addressed their needs but also ensures that every visual element, from the logo to the website, seamlessly reflected Sho'nuf Suppin's commitment to delivering an exceptional and memorable wine experience for everyone. Check out their website! |
the process
final versions & deliverables
Project briefIntroducing SpeekGeek, a platform that seamlessly blends technology and creativity, led by Anthony Smith, the voice-over artist. When Anthony approached us for a logo design, his passion was evident. Collaborating closely, Anthony and our team crafted a logo that not only represents the core values of SpeekGeek but also captures the essence of its forward-thinking approach. This collaboration reflects the dedication to ensuring that every detail aligns with the brand's identity, establishing SpeekGeek as a standout presence in the dynamic intersection of technology and design. |
the process
final version & deliverables
Project Brief"Make the Pterodactyl chubby" was the graceful wording given to our creative team. Ptero Business Solutions, a full-service, virtual bookkeeping firm, approached Ape Forge with the goal of revamping their digital presence to better reflect their no-fuss, efficient, and comprehensive bookkeeping services. Their objective was to appeal to busy entrepreneurs across America seeking reliable financial management without sacrificing equity. Challenge: The primary challenge was to encapsulate Ptero's ethos - “No Fuss Bookkeeping” - into a web design that resonates with the target audience: busy entrepreneurs and small business owners. The site needed to communicate Ptero’s role as a trusted financial partner, emphasizing their expertise in alleviating tax season stress and aiding business growth. Our team also guided the Ptero team on developing their own website with our web editor. This kept their cost of service low and also educated them on how to manage their own website. |
The Process
Final Deliverable
Project briefEddie Jones, the innovator behind the Easy Jump System, approached Ape Forge with a clear vision: to create a compelling and memorable brand identity for his groundbreaking fitness invention. The Easy Jump System, a versatile, wall-mounted exercise equipment, needed a brand image that would encapsulate its unique benefits – versatility, space efficiency, inclusivity, and accessibility. |
Objectives:
Brand Personality:
The brand should reflect qualities such as innovation, reliability, approachability, and inclusivity. The tone should be empowering, motivating, and friendly, mirroring Eddie Jones’s vision of making fitness accessible to everyone.
Visual and Design Elements:
Key Messages:
Expected Outcomes:
- Develop a Strong Brand Identity: Craft a distinctive brand identity that resonates with a diverse audience, emphasizing the innovation, simplicity, and inclusivity of the Easy Jump System.
- Design an Engaging Website: Create a user-friendly and visually appealing website that effectively communicates the benefits of the Easy Jump System and encourages customer interaction and purchases.
- Marketing Materials Creation: Produce a range of marketing materials, including brochures, digital content, and packaging, aligning with the brand's identity.
- Social Media Strategy: Develop a robust social media presence to enhance brand visibility and engagement.
- Target Audience:
- The Easy Jump System caters to a wide demographic, including fitness enthusiasts, individuals with limited space, older adults, and those undergoing rehabilitation. The brand identity must speak to this diverse audience, ensuring a universal appeal.
Brand Personality:
The brand should reflect qualities such as innovation, reliability, approachability, and inclusivity. The tone should be empowering, motivating, and friendly, mirroring Eddie Jones’s vision of making fitness accessible to everyone.
Visual and Design Elements:
- Color Palette: Choose a color scheme that conveys energy and positivity while maintaining a sense of trust and reliability.
- Logo Design: The logo should be modern, clean, and easily recognizable, symbolizing movement and versatility.
- Typography: Use clear, accessible fonts that align with the brand’s inclusive ethos.
Key Messages:
- The Easy Jump System is a revolution in home fitness, offering a full-body workout in a compact, user-friendly format.
- Emphasize the space-saving, versatile nature of the product, ideal for various living environments.
- Highlight the inclusivity for all ages and body types, including those with physical limitations or in rehabilitation.
Expected Outcomes:
- A cohesive and compelling brand identity that effectively communicates the Easy Jump System’s unique selling points.
- Increased brand awareness and engagement across various channels, particularly digital platforms.
- A surge in customer inquiries and sales following the brand launch and marketing campaign.
The Process
Eddie Jones’s partnered with Ape Forge to transform the Easy Jump System from an invention into a powerful and recognized brand.