"Make the Pterodactyl chubby" was the graceful wording given to our creative team. Ptero Business Solutions, a full-service, virtual bookkeeping firm, approached Ape Forge with the goal of revamping their digital presence to better reflect their no-fuss, efficient, and comprehensive bookkeeping services. Their objective was to appeal to busy entrepreneurs across America seeking reliable financial management without sacrificing equity.
Challenge: The primary challenge was to encapsulate Ptero's ethos - “No Fuss Bookkeeping” - into a web design that resonates with the target audience: busy entrepreneurs and small business owners. The site needed to communicate Ptero’s role as a trusted financial partner, emphasizing their expertise in alleviating tax season stress and aiding business growth.
Our team also guided the Ptero team on developing their own website with our web editor. This kept their cost of service low and also educated them on how to manage their own website.