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Portfolio

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Montana Home Away

5/22/2025

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Montana Home Away
Montana Home Away offers more than just vacation rentals—they provide immersive, welcoming experiences nestled in the heart of Western Montana. With a focus on comfort, convenience, and nature-inspired relaxation, their properties are designed for families, couples, and solo travelers seeking a true Montana escape.

When they partnered with Ape Forge, their goal was clear: create a brand that feels trustworthy, cozy, and local—then build a website that makes booking easy and inviting. We delivered a complete branding suite and custom-built website that captured the spirit of Montana hospitality and helped them stand out in the vacation rental market.
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Banner concept by ape forge for MHA

Logo Design:
​Inspired by Place, Built for Experience

Discovery & Strategy
We began our process with a deep dive into what made Montana Home Away special. This wasn’t a faceless rental agency—it was a locally owned business, built on hospitality, with handpicked homes designed for comfort and connection. Our discovery revealed the brand needed to communicate:
  • Warmth and approachability: It’s about feeling at home, even away from home.
  • A sense of place: Montana’s landscapes are a selling point. The brand should reflect that.
  • Professional polish: While it should feel personal, it also needed to instill trust for out-of-state and first-time guests.

Visual Direction & Concepting
We explored several logo directions—from scenic mountain landscapes to abstract icons of keys, cabins, and trails. The final concept merged the best of both worlds: a clean and memorable logo that blends nature and comfort.

  • The icon we developed includes a subtle roofline and mountain silhouette, representing both “home” and “Montana” in one clean visual.
  • The typeface was chosen for its modern simplicity with just enough rustic charm—balanced, legible, and timeless.
  • The design works both with and without the icon, creating flexibility for signage, digital use, and print.
Sign mockup by Ape Forge for Montana Home Away

​Impact

The professional look and local voice have helped build trust and brand loyalty among new home owners using MHA as their property management team. Montana Home Away is a great example of how branding and web design can transform a small, locally-rooted business into a standout presence in a competitive industry. Through our creative process—research, design, and development—we helped create not just a logo or a site, but a complete guest-ready brand experience that reflects everything Montana Home Away stands for.
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Western Tile

5/22/2025

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Western Tile
Western Tile came to Ape Forge looking for a refreshed identity that matched the quality and reliability of their flooring services. As a licensed and insured business providing both materials and labor for residential and commercial properties, Western Tile needed a professional visual presence that would convey trust, craftsmanship, and a modern edge. Our team delivered a complete brand solution—starting with a custom logo and finishing with a new, responsive website.

The Creative Process:
​Crafting the Logo

Discovery & Direction
Before we ever opened our design tools, we started with a deep dive into the Western Tile brand. We met with the client to understand their business, target audience, and long-term goals. Through those conversations, it became clear that their brand needed to reflect:

  • Professionalism: They’re seasoned contractors, not weekend warriors.
  • Durability: Their work is built to last, and so should their branding.
  • Regional identity: The name “Western Tile” evokes a sense of place, and we wanted to honor that.

We explored competitor logos and gathered visual references to see what resonated in their market—and more importantly, what felt overused or stale. This phase helped us identify opportunities to differentiate their brand.
Western Tile Logo Design by Ape Forge
Logo Concept Development
Our design direction began with the idea of grounding the brand in strength and simplicity. The challenge: create a visual identity that felt rugged and established, while still being clean and modern enough to work across digital and print mediums.

We explored three main directions:

  1. Geometric tile patterns – Representing precision and craft.
  2. Initial-based monograms – Bold, minimal, and timeless.
  3. Western-style motifs – Nods to the regional name without going full “cowboy.”

The final logo evolved from a hybrid of the first two: a stylized “W” with tile-like symmetry, constructed to look solid and grounded. The shape subtly mirrors interlocking tile edges, reinforcing the craft and precision of the work Western Tile delivers.

Color Palette Selection
Color was a critical part of defining the Western Tile brand. We focused on a palette that would convey both trust and durability, without veering into overly corporate or sterile territory.

  • Primary color: Slate blue: Chosen for its association with strength, reliability, and professionalism.
  • Accent color: Soft clay tan: A nod to natural materials and warmth, preventing the brand from feeling too cold or mechanical.
  • Neutral tones: Charcoal and off-white: These create contrast and keep the brand grounded while offering flexibility across mediums.

We tested the palette in different applications—business cards, vehicles, uniforms, and signage—to ensure legibility and consistency.
Western Tile Versions
Final Logo Attributes
  • Icon + Wordmark Structure: The logo includes a distinct tile-inspired icon that can stand alone for branding assets like uniforms or social media avatars.
  • Custom Typography: The wordmark uses a bold, industrial-style font with modified letterforms that echo the geometric structure of the icon.
  • Responsive Design: Multiple lockups were created to ensure flexibility for both horizontal and stacked layouts.

Website Design & Integration
With the brand in place, we moved on to the website. The goal: to build a simple, elegant site that showcases Western Tile’s services while establishing trust with potential customers.

Features & Highlights:
  • Custom-branded UI: Every page reflects the new logo and color palette, creating cohesion across the brand experience.
  • Service-first structure: The homepage leads with credibility—highlighting their licensed/insured status, service areas, and core offerings.
  • Mobile responsive: Built to look great on both phones and desktops, ensuring a smooth customer experience.
  • SEO optimization: Structured content and targeted keywords were baked in from the start, helping the site rank locally.

Impact

Since launching the new brand and website, Western Tile has a visual identity that matches the quality of their work. The logo is clean, professional, and scalable. The website is converting visitors into leads, helping the business grow their presence in a competitive regional market. This project was a perfect example of how Ape Forge approaches design—from research and discovery, to design execution and digital rollout. ​
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Gwen Frostic Prints

1/3/2025

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Gwen Frostic

​Case Study:
Rebuilding Gwen Frostic Print's Legacy Online with Ape ForgE

When Gwen Frostic, a renowned boutique printmaking studio and shop, sought to enhance their online presence, they turned to Ape Forge through our collaboration as a Square Agency Partner. As part of our ongoing partnership with Square, we help businesses like Gwen Frostic seamlessly integrate their POS system with a custom-built website that reflects their brand values and operational needs.
Learn More About Gwen Frostic Prints

Understanding Gwen Frostic’s Need

The Gwen Frostic team wanted a website that could honor their founder’s artistic legacy while meeting the practical demands of modern e-commerce. Their goal was to:
  • Integrate their online store with Square’s POS system for efficient inventory management.
  • Build a user-friendly platform that was easy for their team to manage.
  • Maintain the unique, artisanal aesthetic that defines the Gwen Frostic brand.

Our Approach

We took a holistic approach to ensure the website reflected both the charm of Gwen Frostic’s art and the functionality needed for a thriving business.

1. Website Development and Integration
  • Custom Design: We created a website that showcases Gwen Frostic’s handcrafted products, blending a modern e-commerce layout with a vintage-inspired design.
  • POS Integration: By connecting the website to Square’s POS system, we ensured real-time inventory updates and streamlined operations for both online and in-store sales.
  • Mobile Optimization: Recognizing the importance of mobile accessibility, we ensured the site performed flawlessly across all devices.

2. Empowering the Gwen Frostic Team
In keeping with our “teach a man to fish” philosophy, we trained the Gwen Frostic team on the new platform. This included:
  • Adding and managing products on the website.
  • Understanding the integration between the POS system and the website.
  • Handling order fulfillment and tracking through the integrated system.​

Ongoing Support

Although the Gwen Frostic team now independently manages their website, we continue to provide periodic updates and creative assistance as needed. This partnership has been a testament to the success of enabling clients to confidently use their tools while knowing expert help is always available.

Results

www.gwenfrostic.comwww.gwenfrostic.comSince the website launch, Gwen Frostic has experienced:
  • Seamless Operations: The integration with Square’s POS system has significantly reduced manual inventory work, saving time and improving accuracy.
  • Increased Sales: A user-friendly online store has expanded their customer base beyond local buyers, with more orders coming in from across the country.
  • Team Independence: With training and resources, the Gwen Frostic team can manage their website efficiently, making updates and changes as their business evolves.

Ape Forge’s collaboration with Gwen Frostic exemplifies the power of combining thoughtful design with practical functionality. By rebuilding their website and empowering their team, we helped preserve the legacy of Gwen Frostic’s artistry while equipping them for future growth. Visit www.gwenfrostic.com to see the work we did on this wonderful website and to learn more about Gwen Frostic Prints.

If you’re looking for a partner to help you build a website that integrates with your business tools and reflects your brand’s unique story, Ape Forge is here to help. Let’s create something extraordinary together.
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ABC Movers

1/1/2025

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ABC Movers Toledo Website Refresh

Transforming ABC Movers’ Online Presence with Ape Forge

When Rick first approached Ape Forge, his goal was clear: to get ABC Movers’ name out there and build a stronger local presence. He recognized that effective marketing and an updated digital footprint were essential to growing his business. Our team took a deep dive into ABC Movers’ existing digital assets and discovered a critical opportunity for improvement—his website.
View Website

Adapting to ABC Movers’ Needs

Initially, the scope of our partnership centered on social media strategy and increasing visibility. However, after reviewing the outdated and underperforming website, we suggested an alternative approach: rebuilding the website from the ground up. Rick trusted our expertise and agreed to a revised strategy. We expedited the project, ensuring the new website was ready on an ambitious timeline to meet ABC Movers’ goals.

The result was a modern, user-friendly site that showcased ABC Movers’ services while integrating a game-changing AI agent. This feature allowed the website to gather leads efficiently, providing Rick’s team with a steady flow of potential customers

Building Momentum with Social Media

With the website successfully revamped, our focus shifted back to social media. For several years, Ape Forge managed ABC Movers’ platforms, driving engagement and connecting with local audiences. This strategy not only built awareness but also established ABC Movers as a trusted name in the Toledo area.

Our philosophy at Ape Forge centers on empowerment, so we implemented our “teach a man to fish” approach. We trained Rick’s team to manage social media in-house, equipping them with the tools and knowledge to maintain the momentum we had built. This transition allowed ABC Movers to continue growing its presence independently while still knowing Ape Forge was just a call away for creative support.

Ongoing Support and Partnership

Even after handing off social media management, Ape Forge remains a key partner for ABC Movers. We provide website hosting, periodic creative updates, and strategic advice. Our relationship exemplifies how a tailored, collaborative approach can adapt to a business’s evolving needs.

Results That Speak for Themselves

  • Website Engagement: The new website, complete with an AI agent, has significantly increased lead generation and user interaction.
  • Social Media Independence: With our training, ABC Movers’ office team now manages their platforms effectively, saving costs while maintaining quality.
  • Long-Term Growth: The combination of an improved digital presence and strategic social media has helped establish ABC Movers as a leading moving company in the region.

​At Ape Forge, we believe in providing solutions that not only solve immediate problems but also set businesses up for sustainable success. Our work with ABC Movers illustrates how listening to client needs, adapting strategies, and empowering teams can create lasting impact.

If you’re looking for a partner to help transform your brand’s digital presence, let’s start a conversation today.
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Tree City Catering

12/16/2024

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Tree City Catering Website Refresh

Enhancing Tree City Catering’s Digital Presence with Ape Forge

When Tree City Catering approached Ape Forge, their objective was to revitalize their online presence through a new website and improved digital strategies. As Toledo’s premier full-service catering solution, specializing in upscale catering and professional serving staff, they sought a digital platform that mirrored their commitment to excellence.
Visit Website

Understanding the Client’s Vision

Our collaboration began with in-depth discussions to grasp Tree City Catering’s brand identity, target audience, and unique value propositions. We aimed to create a website that not only showcased their diverse culinary offerings but also highlighted their dedication to using fresh, high-quality ingredients, many sourced from local growers.

Website Development

Focusing on user experience and aesthetic appeal, we designed a website that:
  • Showcases Services: Detailed pages were created to outline their catering services, including food and beverage options, staffing and service details, and logistics and equipment information.
  • Highlights Menus: We developed sections to feature their customizable menus, ranging from breakfast options to wedding packages, emphasizing their ability to cater to various event themes and dietary requirements.
  • Incorporates Visuals: High-quality images were integrated to reflect the elegance and sophistication of their events, providing potential clients with a visual taste of what to expect.
  • Facilitates Engagement: Clear calls-to-action, such as ‘Get a Quote’ and ‘Contact Us,’ were strategically placed to encourage user interaction and inquiries.

Enhancing Online Presence

Beyond website development, we implemented strategies to boost Tree City Catering’s online visibility:
  • Search Engine Optimization (SEO): By conducting keyword research and optimizing site content, we improved their search engine rankings, making it easier for potential clients to find their services.
  • Social Media Integration: We linked their active social media profiles to the website, allowing for seamless updates and engagement with their audience.
  • Client Testimonials: Incorporating reviews and testimonials from satisfied clients added credibility and showcased their reputation for excellence.​​

Getting A Grasp On The BRand

In addition to the website, we also found some inconsistencies in the marketing materials Tree City Catering made. Ape Forge helped us fix those issues by making the logo look better, creating a consistent color scheme, and even setting up the company’s Canva account so everything looks the same.

Ongoing Support

Our partnership with Tree City Catering extends beyond the initial launch. We continue to provide:
  • Website Maintenance: Regular updates and technical support to ensure optimal performance.
  • Creative Services: Assistance with content creation and digital marketing strategies to keep their online presence dynamic and engaging.

Results

Since the website’s launch, Tree City Catering has experienced:
  • Increased Inquiries: A notable rise in online inquiries and bookings, attributed to the user-friendly design and enhanced visibility.
  • Positive Feedback: Clients have praised the website’s aesthetics and ease of navigation, reflecting the professionalism of Tree City Catering.
  • Improved Search Rankings: Enhanced SEO has led to higher placement in search results, driving more organic traffic to the site.

Ape Forge’s collaboration with Tree City Catering exemplifies our commitment to creating tailored digital solutions that align with our clients’ goals. By developing a website that reflects their dedication to exceptional service and quality, we’ve helped Tree City Catering strengthen their online presence and expand their reach within the community.

If you’re seeking to elevate your brand’s digital footprint, Ape Forge is here to turn your vision into reality. Let’s discuss how we can collaborate to achieve your goals.
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Henderson Settlement

12/1/2024

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Henderson Settlement

Supporting Henderson Settlement’s Mission with a Strong Digital Foundation

Our partnership with Henderson Settlement began in 2015, even before Ape Forge was formally established. Inspired by their dedication to serving underprivileged communities in the Appalachian region, we donated our expertise to build a digital system that empowers their work and continues to support their outreach. Over the years, this collaboration has grown to include innovative solutions like an e-commerce platform that supports their mission in new and impactful ways.
Visit Henderson Settlements Website

Understanding Henderson Settlement’s Need

As a nonprofit organization, Henderson Settlement required a website that could:
  • Communicate their mission clearly to donors and volunteers.
  • Streamline event promotion and program registration.
  • Enable the team to manage content and updates independently.
  • Support new revenue streams to fund mission work and provide opportunities for the local community.
At the same time, they wanted the confidence to handle day-to-day website tasks while knowing expert help was just a call away when needed.

Our Approach

Working closely with Henderson Settlement’s leadership team, we designed a robust and user-friendly platform that reflected their values and met their operational needs.

1. Building a Strong Digital Presence
  • Mission-Centric Design: We developed a website that put Henderson Settlement’s story front and center, highlighting their programs, community impact, and ways to get involved.
  • Dynamic Features: From an easy-to-navigate donation portal to program registration forms, we built tools that made it simple for supporters to engage.
  • Team-Friendly Management: We created a system that their staff could update with minimal training, enabling them to keep the website current and engaging.

2. Empowering the Team
Our collaboration didn’t end with the website launch. We worked closely with the Henderson Settlement team to ensure they felt confident managing their new platform. This included:
  • Training sessions on adding and updating content.
  • Guidance on best practices for keeping their audience informed and engaged.

3. Expanding with E-Commerce
In 2023, Henderson Settlement launched their online craft store using the e-commerce functionality built into their website. This initiative serves a dual purpose:
  • Fundraising for Mission Work: Proceeds from the craft store directly support Henderson Settlement’s programs, allowing them to expand their outreach and impact.
  • Empowering Local Artisans: The store provides an opportunity for local residents to produce and sell handmade goods, creating economic opportunities within the community.

​This addition has been a significant milestone in their digital journey, showcasing how the website can adapt and grow to meet new goals.

Ongoing Partnership

Even years later, our partnership with Henderson Settlement remains strong. While their team operates the website independently, we’re always available to assist with updates, enhancements, or questions. This approach balances independence with reliable support, allowing the organization to focus on its mission.

Results

Over the years, the Henderson Settlement website has become a key tool in their outreach efforts, delivering:
  • Increased Engagement: A professional and accessible website has made it easier for donors, volunteers, and program participants to connect with the organization.
  • Streamlined Operations: Digital forms and automated processes have reduced administrative work for their team.
  • New Revenue Streams: The craft store has created a sustainable source of funding and empowered the local community through economic opportunities.
  • Sustained Impact: With a platform that grows alongside their needs, Henderson Settlement can continue to serve their community effectively.

The work we’ve done with Henderson Settlement is a testament to the power of technology to advance meaningful causes. This partnership, which predates Ape Forge as a formal business, is one we deeply cherish. The recent addition of their e-commerce craft store highlights how we continue to support their evolving goals and mission.

If your nonprofit needs a digital solution that amplifies your impact and adapts to your needs, Ape Forge is here to help. Let’s work together to support your mission.
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Waters Cleaning

5/1/2024

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Waters Cleaning
In today’s competitive business environment, standing out from the crowd is crucial for success. Your brand speaks volumes about your business and its values, which is why effective branding is essential. At Ape Forge, we're passionate about helping businesses create a powerful and memorable brand identity. One of our recent and highly rewarding projects involved collaborating with Waters Cleaning, and it's a story worth sharing.

Understanding the Vision

Waters Cleaning, a professional cleaning service based in Toledo, Ohio, approached us with a clear, yet challenging mission: they wanted to refresh their branding to better reflect their core values of reliability, professionalism, and attention to detail. As a company dedicated to providing pristine cleaning services, the Waters Cleaning team knew that first impressions start long before the actual service is delivered. Their visual identity needed to communicate trustworthiness and excellence right from the start.

The Branding Journey
  • Discovery Phase: Our branding journey commenced with a deep dive into understanding Waters Cleaning’s ethos, clientele, and market position. Engaging in detailed discussions with their team, we aimed to capture the essence of their brand and the unique value they offer their clients.
  • Conceptualization: Next, our design team at Ape Forge embarked on the conceptual phase, brainstorming and sketching out various ideas that encapsulated the company’s spirit. We understood that the visual components needed to be clean, straightforward, and impactful—much like Waters Cleaning’s services.
  • Business Card Design: One of the pivotal aspects of our project was the design of their business cards. Business cards are often the first tangible impression potential clients have of a company, and in the case of Waters Cleaning, they had to instantly communicate professionalism and trust.

    * We started with the logo: A symbol combining elements of freshness and cleanliness.
    * Color Palette: We chose soothing blues and crisp whites to symbolize purity and reliability.
    * Typography: Clean, modern, and easy to read fonts that conveyed a sense of professionalism.

    The end result was a business card design that not only looked elegant but also effectively communicated the brand values and left a lasting impression on clients.

Implementation and Beyond
Once the designs were finalized, we proceeded to print high-quality business cards that Waters Cleaning proudly distributed among their clients and prospects. Furthermore, we provided them with a cohesive brand guideline document to ensure consistency across all their marketing materials, from digital assets to physical collateral.

A Partnership for Growth
Working with Waters Cleaning has been a gratifying experience for the Ape Forge team. Their dedication to excellence aligns perfectly with our own commitment to producing creative solutions that drive success. This partnership highlights how thoughtful branding can significantly impact a business’s growth and client relationships.

In today’s visually-driven world, your brand is more than just a logo or a set of colors—it’s an experience and a promise to your customers. By understanding and reflecting the true essence of Waters Cleaning, Ape Forge has helped them craft a visual identity that resonates with their audience and stands the test of time.

Ready to transform your brand?
​Contact us at Ape Forge and let’s create something extraordinary together.
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First Priority Restoration

4/1/2024

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At Ape Forge, we take pride in our role as creative catalysts, transforming brands and bringing visions to life. One of our standout partnerships has been with First Priority Restoration, a company dedicated to providing top-notch restoration services. Through our collaboration, we've offered them our expertise in graphic design, social media management, and digital marketing. Here’s a behind-the-scenes look at how we’ve supported First Priority Restoration in their journey toward achieving aesthetic excellence and digital prominence.

Graphic Design: Crafting Clear and Compelling Visuals
  • Review Cards: First impressions matter, and for a company like First Priority Restoration that thrives on client satisfaction, review cards play a crucial role. We helped design visually appealing review cards that not only capture feedback efficiently but also promote a sense of trust and professionalism.
  • Contracts: A clean, concise, and professional-looking contract is vital for any business transaction. We provided First Priority with well-designed contract templates that ensure clarity of terms and project a positive image of the company from the get-go.
  • Advertisements and Flyers: To reach a broader audience, effective advertising is key. We've created diverse advertising materials ranging from digital banners to traditional flyers. Our designs accentuate First Priority Restoration’s unique selling points, ensuring they stand out in a competitive market.
  • Presentations: Presentations are fundamental when pitching to new clients or providing updates to stakeholders. We crafted sleek, informative, and visually engaging presentation materials to help First Priority Restoration communicate their offerings and achievements effectively.
  • Elevating Social Media Presence: In today's digital age, a robust social media presence is indispensable. Our collaboration with First Priority Restoration in this realm has centered on ensuring their brand voice is consistent and engaging across all platforms.
  • Content Creation: We developed a range of content including graphics, videos, and blog posts tailored to their audience. This content serves to keep followers informed about service offerings, share tips related to restoration, and highlight customer testimonials.
  • Strategy Development: A well-thought-out social media strategy can significantly amplify a brand’s reach. We analyzed market trends, audience behavior, and competitor tactics to design a comprehensive strategy aimed at increasing engagement and driving conversions.
  • Community Management: Effective engagement is fundamental to building a loyal customer base. We've supported First Priority Restoration by handling their community management—responding to comments, direct messages, and reviews in a timely and professional manner to enhance customer satisfaction and improve brand reputation.
  • Digital Marketing: Driving Online Growth: To supplement our design and social media efforts, our digital marketing services have focused on creating an omnichannel approach that maximizes First Priority Restoration’s online visibility.
  • SEO and Content Marketing: By optimizing First Priority Restoration’s website content with relevant keywords and creating compelling blog posts, we’ve helped improve their search engine rankings. Higher visibility means more potential clients discovering their services.
  • Paid Advertising: Our expertise in pay-per-click (PPC) advertising and social media ads has driven high-quality traffic to First Priority Restoration’s website. We’ve created targeted campaigns based on thorough market research, ensuring that every ad dollar spent yields maximum ROI.
  • Email Marketing: To maintain ongoing communication with current and potential clients, we crafted email marketing campaigns featuring newsletters, promotional offers, and updates. These campaigns were designed to nurture leads and keep the audience informed about the latest developments within the company.

The collaboration between Ape Forge and First Priority Restoration serves as a testament to the transformative power of creative and digital marketing services. By focusing on tailored graphic design, robust social media strategies, and comprehensive digital marketing, we’ve helped them carve out a more compelling and engaging presence both online and offline.

At Ape Forge, we believe in making our clients’ success stories our own. Working with First Priority Restoration has been a rewarding experience, and we look forward to continuing to support their growth and success in the future. If you’re looking for a creative agency that can elevate your brand through impeccable design and digital marketing strategies, look no further than Ape Forge. We're here to forge the path to your success.​
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Bec Giovanoli

3/18/2024

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Jake Wylykanowitz

3/18/2024

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Allure The Art Of beauty

11/15/2023

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Visit Allure

the brief

We had the privilege of collaborating with Allure, an AVEDA hair, skin, and nail salon in Maumee, Ohio, to revamp their online presence through the creation of a new website. Additionally, we undertook the task of capturing photos that authentically reflect the salon's ambiance and showcase their commitment to providing exceptional beauty services in a relaxing and mellow environment. The primary goal of this project was to enhance Allure's digital presence by designing and developing a user-friendly website that aligns with their brand identity. Simultaneously, we aimed to visually communicate the salon's unique atmosphere by capturing high-quality photos of their space, staff, and services for integration into the new website. This project aimed to not only transform Allure's online presence but also to capture the essence of their salon through visually striking images, emphasizing their commitment to providing beauty services in a safe, clean, and relaxing environment. Check out their website!

final deliverables

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BBB

11/15/2023

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Project Brief

We are tasked with the ongoing design and production of newsletters and cover art for the Better Business Bureau (BBB) of Toledo, also known as Torch News. The newsletters are a crucial communication tool for the BBB, providing valuable information, updates, and resources to its members and their community. We are responsible for creating visually appealing, engaging, and informative content that aligns with the BBB's brand identity. The primary goal of this project is to consistently produce high-quality newsletters and cover art for the BBB of Toledo's Torch News. The newsletters serve as a means to inform, educate, and engage the BBB's audience, fostering a sense of community and trust among members. By undertaking this project, we aim to contribute to the continued success of the BBB of Toledo by delivering visually compelling and impactful newsletters that resonate with their audience and uphold the organization's reputation for trust and reliability.

work in progress

January - February 2023 Newsletter Cover
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March - April 2023 Newsletter Cover
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May - June 2023 Newsletter Cover
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July - August 2023 Newsletter Cover
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September - October 2023 Newsletter Cover
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November - December 2023 Newsletter Cover
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Final deliverables

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January - February 2023 Newsletter Cover
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March - April 2023 Newsletter Cover
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May - June 2023 Newsletter Cover
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July - August 2023 Newsletter Cover
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September - October 2023 Newsletter Cover
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November - December 2023 Newsletter Cover
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The Bespoke Beard Company

11/15/2023

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Project brief

At the Bespoke Beard Company, their dedication to crafting exceptional beard care products is matched with our commitment to delivering a seamless and distinctive brand experience. From the inception of our logo to the creation of a user-friendly website, and the captivating photography that brings their products to life, every aspect of the brand has been meticulously curated. The logo, with its intricate design, reflects the precision and care they invest in their beard products. The website is a reflection of Bespoke Beard's commitment to providing a smooth, informative, and enjoyable shopping experience for their customers. Additionally, Bespoke Beard's engaging social media presence and targeted marketing efforts are expertly managed to ensure that the message reaches every man who aspires to cultivate a beard they can truly be proud of. The Bespoke Beard Company is not just a purveyor of high-quality products, but a lifestyle brand that embraces and enhances the essence of every man's beard journey. Check out their website!

the process

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final versions & deliverables

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Calvary Bible Chapel

11/15/2023

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Visit Calvary Bible Chapel

the brief

With an already established logo, we quickly got to work on creating a new website using a collaborative and innovative approach, blending modern design with user-friendly features. In addition to revamping their website, we also captured video footage and some photography for the website, further enhancing their digital presence with candid visual content. Our team engaged in detailed discussions with church leaders to grasp their vision and requirements. Emphasizing accessibility and compelling content, we utilized advanced web development tools and design principles to ensure a seamless online experience, mirroring the warm and inclusive atmosphere of Calvary Bible Chapel. Through close communication and iterative feedback, we successfully revamped their digital presence, offering a platform that not only informs but also encourages community engagement. Check out their website!

deliverables

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The Original Doggie Bra

11/15/2023

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Visit Doggie Bra

project brief

Our dedicated design team embarked on a journey to bring ShaLanna Watson's Doggy Bra brand to life. Inspired by a heartfelt encounter of a dog named Queenie and her litter of puppies, ShaLanna was moved to create a solution that would prioritize the health and comfort of female dogs. Our team brought this vision to life through logo, branding, packaging, and website design. Doggy Bra, approved by vets, prioritizes the well-being of female dogs. The simple and user-friendly branding and packaging reflect the product's innovation. The tagline, "Designed for your dog's health and comfort," emphasizes the commitment to canine care. Doggy Bra goes beyond a product; it represents the dedication to enhancing the lives of dogs and their owners. 

the process

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final deliverables

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Something New Events & weddings

11/15/2023

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project brief

Bryttni Carpenter, a dynamic entrepreneur embarking on her journey to establish a wedding planning business that exudes modernity, creativity, and timeless elegance. Bryttni is driven by her passion for bringing joy through service, and she envisions a brand that mirrors her fun and creative personality. Collaborating with Bryttni, our team at Ape Forge delved into crafting an overall brand identity that not only encapsulates her values but also sets the stage for a modern, forward-thinking approach to wedding planning. We meticulously designed a logo that serves as the visual cornerstone of her brand, representing the fusion of fun, creativity, and timelessness. Through our collaboration, we aimed not only to establish a strong brand foundation but also to create a visual identity that resonates with Bryttni's unique vision and paves the way for future endeavors.

process

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final versions

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Sho'nuf Sippin

11/15/2023

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Visit Sho'nuf Sippin

project brief

Shauna Brock, founder of Sho'nuf Sippin, sought our expertise to create a website and brand identity. We collaborated closely with Shauna to design a logo that encapsulates their essence and branding that resonates with their vision of "where fun meets elegance." Additionally, we transformed their online presence by developing a dynamic and user-friendly website. Our creative input not only addressed their needs but also ensures that every visual element, from the logo to the website, seamlessly reflected Sho'nuf Suppin's commitment to delivering an exceptional and memorable wine experience for everyone. Check out their website!

the process

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final versions & deliverables

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Pain Alleviated

11/15/2023

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Visit Pain Alleviated

project brief

Edwin Ledgard approached our team to refresh his old website and some other bells and whistles. With an already established logo, we quickly got to work at crafting new assets to enhance the overall brand! With animation, supporting graphics, and more. Check out their website!

deliverables

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Tack Box

11/15/2023

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Speek Geek

11/15/2023

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Project brief

Introducing SpeekGeek, a platform that seamlessly blends technology and creativity, led by Anthony Smith, the voice-over artist. When Anthony approached us for a logo design, his passion was evident. Collaborating closely, Anthony and our team crafted a logo that not only represents the core values of SpeekGeek but also captures the essence of its forward-thinking approach. This collaboration reflects the dedication to ensuring that every detail aligns with the brand's identity, establishing SpeekGeek as a standout presence in the dynamic intersection of technology and design. 

the process

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final version & deliverables

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Doodle bean Coffee

11/15/2023

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Project Brief

We love coffee. We love dogs. Doodle Bean Coffee was a natural fit for us here at Ape Forge! Mary Jo and Matthew approached our team to take their old website on integrate Square and some other bells and whistles. 

With an already established logo, we quickly got to work at crafting new assets to enhance the overall brand! With animation, supporting graphics, and more. We continue to support Doodle Bean with any graphic needs and website support. Check out their website and order yourself their coffee, you can thank us later!
Visit Doodle Bean Coffee

DEliverables

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Ptero Business Solutions

11/15/2023

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Project Brief

"Make the Pterodactyl chubby" was the graceful wording given to our creative team. Ptero Business Solutions, a full-service, virtual bookkeeping firm, approached Ape Forge with the goal of revamping their digital presence to better reflect their no-fuss, efficient, and comprehensive bookkeeping services. Their objective was to appeal to busy entrepreneurs across America seeking reliable financial management without sacrificing equity.

Challenge:
The primary challenge was to encapsulate Ptero's ethos - “No Fuss Bookkeeping” - into a web design that resonates with the target audience: busy entrepreneurs and small business owners. The site needed to communicate Ptero’s role as a trusted financial partner, emphasizing their expertise in alleviating tax season stress and aiding business growth.

Our team also guided the Ptero team on developing their own website with our web editor. This kept their cost of service low and also educated them on how to manage their own website.
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The Process


Final Deliverable

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Easy Jump

11/15/2023

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Project brief

Eddie Jones, the innovator behind the Easy Jump System, approached Ape Forge with a clear vision: to create a compelling and memorable brand identity for his groundbreaking fitness invention. The Easy Jump System, a versatile, wall-mounted exercise equipment, needed a brand image that would encapsulate its unique benefits – versatility, space efficiency, inclusivity, and accessibility.
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Objectives:
  • Develop a Strong Brand Identity: Craft a distinctive brand identity that resonates with a diverse audience, emphasizing the innovation, simplicity, and inclusivity of the Easy Jump System.
  • Design an Engaging Website: Create a user-friendly and visually appealing website that effectively communicates the benefits of the Easy Jump System and encourages customer interaction and purchases.
  • Marketing Materials Creation: Produce a range of marketing materials, including brochures, digital content, and packaging, aligning with the brand's identity.
  • Social Media Strategy: Develop a robust social media presence to enhance brand visibility and engagement.
  • Target Audience:
  • The Easy Jump System caters to a wide demographic, including fitness enthusiasts, individuals with limited space, older adults, and those undergoing rehabilitation. The brand identity must speak to this diverse audience, ensuring a universal appeal.

Brand Personality:
The brand should reflect qualities such as innovation, reliability, approachability, and inclusivity. The tone should be empowering, motivating, and friendly, mirroring Eddie Jones’s vision of making fitness accessible to everyone.

Visual and Design Elements:
  • Color Palette: Choose a color scheme that conveys energy and positivity while maintaining a sense of trust and reliability.
  • Logo Design: The logo should be modern, clean, and easily recognizable, symbolizing movement and versatility.
  • Typography: Use clear, accessible fonts that align with the brand’s inclusive ethos.

Key Messages:
  • The Easy Jump System is a revolution in home fitness, offering a full-body workout in a compact, user-friendly format.
  • Emphasize the space-saving, versatile nature of the product, ideal for various living environments.
  • Highlight the inclusivity for all ages and body types, including those with physical limitations or in rehabilitation.

Expected Outcomes:
  • A cohesive and compelling brand identity that effectively communicates the Easy Jump System’s unique selling points.
  • Increased brand awareness and engagement across various channels, particularly digital platforms.
  • A surge in customer inquiries and sales following the brand launch and marketing campaign.

The Process

Eddie Jones’s partnered with Ape Forge to transform the Easy Jump System from an invention into a powerful and recognized brand.

Final Versions & Deliverables

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Wild Ride

10/19/2023

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Wild Ride is an app designed to make it easy and convenient to get around Toledo, Ohio. With Wild Ride, users can call for a ride with a electric car from any location in the city. Simply open the app, select your destination and a nearby electric car will be dispatched to pick you up. Plus, Wild Ride allows special pickups from Wild Side Downtown - just select the "Pickup from Wild Side" option to get started. Wild Ride takes the hassle out of getting around and provides an eco-friendly ride with zero emissions. Give it a try and experience the convenience of Wild Ride today!

Ape Forge was approached by Wild Side Brewery - Downtown to create an app and accompanying marketing materials to help promote their business, as well as design and develop an accompanying website. After taking on the task, Ape Forge efficiently created the desired app, marketing collateral, and website to ultimately help Wild Side Brewery - Downtown reach a broader audience and increase engagement.

You can download this app for iOS and Android devices, along with the web app version. Visit www.wildride.app to learn more.
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Bier & Cheese Collective

10/19/2023

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The Bier and Cheese Collective - Evolution
The Bier & Cheese Collective is an iconic Astoria, New York-based business that underwent an exciting rebranding project. Ape Forge had the honor of helping Rick and his team every step of the way, from crafting the perfect logo to creating the perfect brand assets.

​Taking the necessary time to honor Astoria Bier & Cheese's legacy and create something new and fresh was of utmost importance throughout this process. Visit their stunning website, designed on the Square Online platform, by clicking www.bierandcheese.com.

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From The Owner of the Bier & Cheese Collective

​"We began our relationship with Ape Forge back in June of 2021. We were beginning the process of re-branding and needed a total makeover: New Logo, New Website, New Email Domain, Email migration etc. After 7 years, it  was a huge project for us because we had held another identity for so long and were so well-known in the community. We had already experienced several frustrating challenges with our POS migration earlier that year, so to say we were a little apprehensive going in would be putting it mildly. I am so pleased to say that right from the very beginning, both Matt and ReBecca made me feel incredibly comfortable. The expenses associated with re-branding are enormous. However, the fee's for the work Ape Forge did for us, as important and frankly indispensable as it was, were very reasonable. Their punctuality and ability to stay on task are admirable. They also understood the enormity of the project from my perspective and always respected my time. The project was a labor of love and I was so pleased with the outcome. Some companies will perform work for you and once that job is complete, that's it, they'll move on. To this day, they've made themselves available to me whenever I've had questions or concerns. Matt has always been up front with where his expertise begins to wane, but that has never stopped him from searching for a solution to a vexing issue, and with my project, there were many. Matt and ReBecca are also very, very nice people who take the time to get to know a little about their clients which is an attribute that is sorely lacking these days. I cannot recommend Ape Forge highly enough and look forward to a long relationship with them." - Rick White

The Creative Process


Final Version

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