The Original Doggie Bra

11/15/2023

project brief

Our dedicated design team embarked on a journey to bring ShaLanna Watson's Doggy Bra brand to life. Inspired by a heartfelt encounter of a dog named Queenie and her litter of puppies, ShaLanna was moved to create a solution that would prioritize the health and comfort of female dogs. Our team brought this vision to life through logo, branding, packaging, and website design. Doggy Bra, approved by vets, prioritizes the well-being of female dogs. The simple and user-friendly branding and packaging reflect the product's innovation. The tagline, "Designed for your dog's health and comfort," emphasizes the commitment to canine care. Doggy Bra goes beyond a product; it represents the dedication to enhancing the lives of dogs and their owners.