Ape Forge
  • Expedition
  • Journey
  • What We Do
    • Branding & Graphic Design
    • Websites & eCommerce
    • Apps Design & Development
    • Photo & Video Capture
    • Digital Marketing
    • Guidance & Consultation
  • Our Work
  • Pricing
  • Final Draft
  • Events
    • Creative After Five
  • Contact Us

Portfolio

Section divider type: triangleAsym -- position: bottom
Access Octomono Masonry Settings

Easy Jump

11/15/2023

0 Comments

 
Picture
Picture

Project brief

Eddie Jones, the innovator behind the Easy Jump System, approached Ape Forge with a clear vision: to create a compelling and memorable brand identity for his groundbreaking fitness invention. The Easy Jump System, a versatile, wall-mounted exercise equipment, needed a brand image that would encapsulate its unique benefits – versatility, space efficiency, inclusivity, and accessibility.
Visit Website
Objectives:
  • Develop a Strong Brand Identity: Craft a distinctive brand identity that resonates with a diverse audience, emphasizing the innovation, simplicity, and inclusivity of the Easy Jump System.
  • Design an Engaging Website: Create a user-friendly and visually appealing website that effectively communicates the benefits of the Easy Jump System and encourages customer interaction and purchases.
  • Marketing Materials Creation: Produce a range of marketing materials, including brochures, digital content, and packaging, aligning with the brand's identity.
  • Social Media Strategy: Develop a robust social media presence to enhance brand visibility and engagement.
  • Target Audience:
  • The Easy Jump System caters to a wide demographic, including fitness enthusiasts, individuals with limited space, older adults, and those undergoing rehabilitation. The brand identity must speak to this diverse audience, ensuring a universal appeal.

Brand Personality:
The brand should reflect qualities such as innovation, reliability, approachability, and inclusivity. The tone should be empowering, motivating, and friendly, mirroring Eddie Jones’s vision of making fitness accessible to everyone.

Visual and Design Elements:
  • Color Palette: Choose a color scheme that conveys energy and positivity while maintaining a sense of trust and reliability.
  • Logo Design: The logo should be modern, clean, and easily recognizable, symbolizing movement and versatility.
  • Typography: Use clear, accessible fonts that align with the brand’s inclusive ethos.

Key Messages:
  • The Easy Jump System is a revolution in home fitness, offering a full-body workout in a compact, user-friendly format.
  • Emphasize the space-saving, versatile nature of the product, ideal for various living environments.
  • Highlight the inclusivity for all ages and body types, including those with physical limitations or in rehabilitation.

Expected Outcomes:
  • A cohesive and compelling brand identity that effectively communicates the Easy Jump System’s unique selling points.
  • Increased brand awareness and engagement across various channels, particularly digital platforms.
  • A surge in customer inquiries and sales following the brand launch and marketing campaign.

The Process

Eddie Jones’s partnered with Ape Forge to transform the Easy Jump System from an invention into a powerful and recognized brand.

Final Versions & Deliverables

0 Comments



Leave a Reply.

    Project Types

    All
    App Design & Development
    Branding
    Digital Marketing
    Graphic Design
    Photo Capture & Editing
    Social Media Management
    Video Capture & Editing
    Web & ECommerce

    RSS Feed

Ape Forge
Ape Forge LLC BBB Business Review
406-317-2168 | [email protected]
111 N Higgins Ave Suite 204.06 F
​Missoula Montana 59802
© Ape Forge LLC 2019 - | All Rights Reserved

Get In Touch

​Contact Us
Schedule A Meeting
Download Our App

Mumbo-Jumbo

​Creative Service Agreement
​Make A Payment
​Add Funds To Your Journey
Pay For Website Hosting
​Billing Portal
​​Policies

Adventure With Us

Join The Team
Become A Referral Partner
​
Strategic Partnership
Accessibility Tool
Built with love by Ape Forge
  • Expedition
  • Journey
  • What We Do
    • Branding & Graphic Design
    • Websites & eCommerce
    • Apps Design & Development
    • Photo & Video Capture
    • Digital Marketing
    • Guidance & Consultation
  • Our Work
  • Pricing
  • Final Draft
  • Events
    • Creative After Five
  • Contact Us