It all started at the Hellsgate Venture Network (HVN) in Missoula. We connected with Joslyn, a passionate entrepreneur with a clear, heartfelt mission: to revolutionize pet travel.


Joslyn had launched Fly Paws MT, a premium, door-to-door white-glove pet transportation service. With a guiding ethos of "Never Cargo. Always Family," she needed a brand and web presence that communicated trust, safety, and high-end care for services ranging from airport transports to wedding chaperoning.


She had the vision and the expertise—she just needed the creative assets to bring it to the world. And she didn't want to wait months to do it.


Step 1: The Campfire

Every great adventure at Ape Forge starts with a Campfire. We sat down with Joslyn to map out the details of her project and chart a clear path into the jungle. During our Campfire session, we identified exactly what Fly Paws needed: a trustworthy, premium logo system, a complete brand identity, and a responsive website that clearly outlined her services (Air, Ground, Military Relocation, Event Chaperoning).


We mapped out a custom path to get her there. Looking at her goals and her timeline, Joslyn decided our Expedition process (a full-day, uninterrupted creative sprint) was the perfect fit. Instead of the traditional weeks of back-and-forth emails and endless revisions, we would build her business alongside her in real time.

Step 2: The Expedition

Just three days after our Campfire, we embarked on the Expedition. Our team cleared the decks, dedicating a focused block of uninterrupted time solely to Fly Paws MT. By inviting Joslyn right into the center of our creative process, we combined handcrafted design with lightning-fast execution.

  • Hours 1–3: Forging the Brand: Within the first three hours of the Expedition, we established the core logo design and brand identity. Because we were collaborating in real-time, we could pivot, adjust, and refine on the fly. We captured the dignified, comforting, and professional aesthetic required for a USDA-licensed and Red Cross-certified pet transport service.
  • Hours 4–7: Building the Web Presence: With the brand DNA locked in, we shifted gears to web development. Over the next four hours, we built out the entirety of flypawsmt.com. We structured the user journey perfectly, from the "How It Works" section to her custom service pages, ensuring that anxious pet parents would immediately feel a sense of relief and trust upon landing on the site. Within just 7 hours of total project time, her website was ready for launch.

The Outcome

After some quick fine-tuning and preparing the final deliverables, we successfully pulled together Joslyn's entire brand identity, marketing assets, and web presence in a single day.


By choosing the Expedition path, Joslyn didn’t just save weeks of waiting—she actively participated in the creation of her business's DNA. Today, Fly Paws MT stands unmistakably apart from the competition, boasting a premium digital presence that matches the first-class care they provide to pets across Montana and beyond.


The Ape Forge Advantage

This project perfectly highlights the massive value of the Ape Forge Expedition. By combining strategy, design, and web development into one intensive, collaborative session, we turn visions into ready-to-use assets before the day is done.


Are you wild about design and ready to fast-track your next project? Learn more about our Expedition process and book your own Campfire today.