Tree City Catering

Enhancing Tree City Catering’s Digital Presence with Ape Forge

When Tree City Catering approached Ape Forge, their objective was to revitalize their online presence through a new website and improved digital strategies. As Toledo’s premier full-service catering solution, specializing in upscale catering and professional serving staff, they sought a digital platform that mirrored their commitment to excellence.

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Understanding the Client’s Vision

Our collaboration began with in-depth discussions to grasp Tree City Catering’s brand identity, target audience, and unique value propositions. We aimed to create a website that not only showcased their diverse culinary offerings but also highlighted their dedication to using fresh, high-quality ingredients, many sourced from local growers.

Website Development

Focusing on user experience and aesthetic appeal, we designed a website that:

• Showcases Services: Detailed pages were created to outline their catering services, including food and beverage options, staffing and service details, and logistics and equipment information.
• Highlights Menus: We developed sections to feature their customizable menus, ranging from breakfast options to wedding packages, emphasizing their ability to cater to various event themes and dietary requirements.
• Incorporates Visuals: High-quality images were integrated to reflect the elegance and sophistication of their events, providing potential clients with a visual taste of what to expect.
• Facilitates Engagement: Clear calls-to-action, such as ‘Get a Quote’ and ‘Contact Us,’ were strategically placed to encourage user interaction and inquiries.

Enhancing Online Presence

Beyond website development, we implemented strategies to boost Tree City Catering’s online visibility:

• Search Engine Optimization (SEO): By conducting keyword research and optimizing site content, we improved their search engine rankings, making it easier for potential clients to find their services.
• Social Media Integration: We linked their active social media profiles to the website, allowing for seamless updates and engagement with their audience.
• Client Testimonials: Incorporating reviews and testimonials from satisfied clients added credibility and showcased their reputation for excellence.​​

Getting A Grasp On The BRand

In addition to the website, we also found some inconsistencies in the marketing materials Tree City Catering made. Ape Forge helped us fix those issues by making the logo look better, creating a consistent color scheme, and even setting up the company’s Canva account so everything looks the same.

Ongoing Support

Our partnership with Tree City Catering extends beyond the initial launch. We continue to provide:

• Website Maintenance: Regular updates and technical support to ensure optimal performance.
• Creative Services: Assistance with content creation and digital marketing strategies to keep their online presence dynamic and engaging.

Results

Since the website’s launch, Tree City Catering has experienced:

• Increased Inquiries: A notable rise in online inquiries and bookings, attributed to the user-friendly design and enhanced visibility.
• Positive Feedback: Clients have praised the website’s aesthetics and ease of navigation, reflecting the professionalism of Tree City Catering.
• Improved Search Rankings: Enhanced SEO has led to higher placement in search results, driving more organic traffic to the site.

Ape Forge’s collaboration with Tree City Catering exemplifies our commitment to creating tailored digital solutions that align with our clients’ goals. By developing a website that reflects their dedication to exceptional service and quality, we’ve helped Tree City Catering strengthen their online presence and expand their reach within the community.

If you’re seeking to elevate your brand’s digital footprint, Ape Forge is here to turn your vision into reality. Let’s discuss how we can collaborate to achieve your goals.