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Bier & Cheese Collective

10/19/2023

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The Bier and Cheese Collective - Evolution
The Bier & Cheese Collective is an iconic Astoria, New York-based business that underwent an exciting rebranding project. Ape Forge had the honor of helping Rick and his team every step of the way, from crafting the perfect logo to creating the perfect brand assets.

​Taking the necessary time to honor Astoria Bier & Cheese's legacy and create something new and fresh was of utmost importance throughout this process. Visit their stunning website, designed on the Square Online platform, by clicking www.bierandcheese.com.

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From The Owner of the Bier & Cheese Collective

​"We began our relationship with Ape Forge back in June of 2021. We were beginning the process of re-branding and needed a total makeover: New Logo, New Website, New Email Domain, Email migration etc. After 7 years, it  was a huge project for us because we had held another identity for so long and were so well-known in the community. We had already experienced several frustrating challenges with our POS migration earlier that year, so to say we were a little apprehensive going in would be putting it mildly. I am so pleased to say that right from the very beginning, both Matt and ReBecca made me feel incredibly comfortable. The expenses associated with re-branding are enormous. However, the fee's for the work Ape Forge did for us, as important and frankly indispensable as it was, were very reasonable. Their punctuality and ability to stay on task are admirable. They also understood the enormity of the project from my perspective and always respected my time. The project was a labor of love and I was so pleased with the outcome. Some companies will perform work for you and once that job is complete, that's it, they'll move on. To this day, they've made themselves available to me whenever I've had questions or concerns. Matt has always been up front with where his expertise begins to wane, but that has never stopped him from searching for a solution to a vexing issue, and with my project, there were many. Matt and ReBecca are also very, very nice people who take the time to get to know a little about their clients which is an attribute that is sorely lacking these days. I cannot recommend Ape Forge highly enough and look forward to a long relationship with them." - Rick White

The Creative Process


Final Version

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