· 3 min read

Gwen Frostic Prints

Gwen Frostic Prints

​Case Study:
Rebuilding Gwen Frostic Print's Legacy Online with Ape ForgE

When Gwen Frostic, a renowned boutique printmaking studio and shop, sought to enhance their online presence, they turned to Ape Forge through our collaboration as a Square Agency Partner. As part of our ongoing partnership with Square, we help businesses like Gwen Frostic seamlessly integrate their POS system with a custom-built website that reflects their brand values and operational needs.

Understanding Gwen Frostic’s Need

The Gwen Frostic team wanted a website that could honor their founder’s artistic legacy while meeting the practical demands of modern e-commerce. Their goal was to:
  • Integrate their online store with Square’s POS system for efficient inventory management.
  • Build a user-friendly platform that was easy for their team to manage.
  • Maintain the unique, artisanal aesthetic that defines the Gwen Frostic brand.

Our Approach

We took a holistic approach to ensure the website reflected both the charm of Gwen Frostic’s art and the functionality needed for a thriving business.

1. Website Development and Integration
  • Custom Design: We created a website that showcases Gwen Frostic’s handcrafted products, blending a modern e-commerce layout with a vintage-inspired design.
  • POS Integration: By connecting the website to Square’s POS system, we ensured real-time inventory updates and streamlined operations for both online and in-store sales.
  • Mobile Optimization: Recognizing the importance of mobile accessibility, we ensured the site performed flawlessly across all devices.

2. Empowering the Gwen Frostic Team
In keeping with our “teach a man to fish” philosophy, we trained the Gwen Frostic team on the new platform. This included:
  • Adding and managing products on the website.
  • Understanding the integration between the POS system and the website.
  • Handling order fulfillment and tracking through the integrated system.​

Ongoing Support

Although the Gwen Frostic team now independently manages their website, we continue to provide periodic updates and creative assistance as needed. This partnership has been a testament to the success of enabling clients to confidently use their tools while knowing expert help is always available.

Results

www.gwenfrostic.com

Since the website launch, Gwen Frostic has experienced:

  • Seamless Operations: The integration with Square’s POS system has significantly reduced manual inventory work, saving time and improving accuracy.
  • Increased Sales: A user-friendly online store has expanded their customer base beyond local buyers, with more orders coming in from across the country.
  • Team Independence: With training and resources, the Gwen Frostic team can manage their website efficiently, making updates and changes as their business evolves.


Ape Forge’s collaboration with Gwen Frostic exemplifies the power of combining thoughtful design with practical functionality. By rebuilding their website and empowering their team, we helped preserve the legacy of Gwen Frostic’s artistry while equipping them for future growth. Visit www.gwenfrostic.com to see the work we did on this wonderful website and to learn more about Gwen Frostic Prints.


If you’re looking for a partner to help you build a website that integrates with your business tools and reflects your brand’s unique story, Ape Forge is here to help. Let’s create something extraordinary together.