Branding Questionnaire

Name *

Email *

Business Name *

What is the story behind your business name?

Any story or narrative behind the decision

What is your business purpose? *

Why did you start this business and how do you help people

What adjectives best describe your business? *

Honest / Energetic / Bold / Etc

Who is your ideal client/target audience?

Age, industry, location

What makes your business unique?

Business differentiator

What service(s) does your business provide?

Products / service etc

Who are your competitors?

Name three of your main competitors in your market

What are a few big goals you have for your business?

How will you look to expand in the future

Visuals

Where will your logo primarily be used?

Packaging

Website

Social Media

Promotional Items

Somewhere else.

What are your color preferences?

Warm / cool / pastels / metalic / etc

Are there any colors you like or want avoid?

Red / yellow / blue / green / etc

Any additional details or creative considerations?

Specific concepts you want expressed

Do you have a preference on typography?

Serif fonts, sans serif, handwritten/script, big bold, small quiet gentle

Symbolism you want included or excluded in the design?

lighthouses, mountains, compass, gorillas, etc