Navigating Design and Technology With Ape Forge

The Ape Forge Brand Refresh

10/23/2023

In the vast ecosystem of design, nothing remains static. Creativity is always burgeoning, forever evolving, and continuously pushing the boundaries. At Ape Forge, we've always believed in growing and adapting, not just to keep pace with the times, but to truly represent who we are at our core and where we envisage ourselves in the grand tapestry of design.

Our brand refresh is not a mere change—it’s an evolution. It's a harmonious blend of our rich legacy with the pulse of the present. By refining our brand, we are paying homage to our roots, celebrating our present, and sparking the beacon for our future.

Honoring Our Past

Every brand carries a story, a history that makes it unique. Ape Forge’s journey began with a vision to bridge creativity with technology, and our original brand was a reflection of that aspiration. As we move forward on countless projects, faced challenges, and celebrated numerous successes, we gained not just experience but also a deeper understanding of our own identity.

Embracing the Present

Today, as we unveil our refreshed brand, we are making a statement: "Ape Forge is ever-evolving, dynamic, and in tune with the times." Our new look is not about discarding the old, but about enhancing it—taking the essence of what makes us 'us' and presenting it in a more contemporary, vibrant, and cohesive manner. The intricacies of our new design and supporting graphics symbolize our attention to detail, our commitment to innovation, and our relentless pursuit of excellence.

Envisioning the Future

A brand refresh, for us, is also a promise—a promise to our clients, partners, and ourselves. It's a commitment that as we grow, we will continue to uphold our core values, refine our skills, and expand our horizons. It serves as a reminder that our journey is not just about looking back or being in the moment, but also about dreaming, aspiring, and moving forward with renewed vigor.

Our branding refresh is more than a new look—it’s a testament to Ape Forge’s evolution. It’s an acknowledgment of our past, a celebration of our present, and a bright beacon for our future. As we turn this new page, we invite you to join us, to grow with us, and to witness firsthand the magic that ensues when passion meets creativity. The jungle of design is vast and mysterious, and at Ape Forge, we're more excited than ever to explore its every nook and cranny. ❤️🦍

The Process

At Ape Forge, we believe our brand should be as dynamic and innovative as the solutions we provide. So, when it came to our brand refresh, we wanted a process that was both reflective and creative.
It all began with some introspection. We took a step back to evaluate how our existing branding showcased our capabilities and distinct flair. Were we effectively capturing the essence of Ape Forge?

With a clear understanding of our current stance, we decided to get a little adventurous. We set ourselves an ambitious goal: design a fresh logo concept every single day of August. It was a month of creativity on steroids! This intense brainstorming and designing session not only pushed our boundaries but also produced a plethora of vibrant concepts.

But it didn't just end with concepts on paper. Many elements from those daily designs found their way into our new supporting graphics, ensuring that every bit of our brand refresh carried a story and a purpose.

The outcome? A brand identity that's authentically Ape Forge – a perfect blend of our past learnings and our vision for the future.