Tech & Tips To Ace Your Video Creation

Video and the current age of social media

Let’s face it; in today’s digital age, if you're not on social media, do you even exist? (Just kidding! 😉) But there's no denying the importance of a good social media video. Whether you're a small business owner or just setting out to make your mark online, quality videos can be your ticket to the big leagues!

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Do i Need A hollywood-level setup?

Now, you might be thinking, "Do I need a Hollywood-level setup?" Fear not! With just a few pieces of equipment and some handy tips, you'll be crafting viral-ready content in no time.

Let’s dive in!

1. Keep It Level:

First up, meet your new best friend: the Gimbal. Think of it as a magic wand that ensures your videos are as smooth as your dance moves. No more shaky hand syndrome! Whether you're pacing your store, introducing a new product, or even filming your pets, a gimbal ensures that your videos remain steady and professional.

​There are a ton of options in the market, and they all accomplish the job. We recommend Gimbals from DJI. The Osmo series gimbals are what we use here at Ape Forge! Below is a link to learn more about it.

Visit DJI Website

2. Mic Check, 1-2-1-2:

Sound Matters! Your video can be visually spectacular, but if it sounds like it was recorded during a tornado, you'll lose your audience. Investing in a good mic set can make all the difference. Clip-on mics are a fantastic choice – not only are they affordable, but they also capture clear sound without background noise. So, when you're revealing your latest business secret, your followers won't miss a beat!

The Mic set we use for our videos is the DJI Mic - it's compact, and automatically sets up when you open the case. It has fantastic range, and crisp clean audio. It can be used with iOS and android devices, along with the bigger fancier cameras. It comes highly recommended from our team! There are some other great options in the market also, specifically ones from Rode. You can find a ton of options that work with your setup on Amazon or your favorite box store.

More About DJI Mic

3. Clear The Way:

Imagine having the perfect lighting, the right angle, and a great subject, but your video turns out hazy because of smudges on your lens. A simple swipe using a microfiber cloth before you hit 'record' can make all the difference. Remember, a clean lens equals a clear video.

We always wipe the lens on our devices before each shot - this ensures nothing blocks the perfect take! Especially with mobile phone cameras, your fingers will touch the lens and leave smudges. Get a nice microfiber cloth, or a nice lens cleaning pen to keep them clean!

4. Light It Up!

Did you know that the right illumination can transform your videos from 'meh' to 'marvelous'? Natural light is your best bet – film near windows or outdoors during the golden hour (just after sunrise or just before sunset) for that soft, dreamy glow. But if Mother Nature isn’t cooperating, LED ring lights come to the rescue. They’re budget-friendly, adjustable, and make you look like a million bucks.

There you have it! A few simple tools and techniques, and you're well on your way to producing more professional videos. Remember, the best tech is the one that serves your content and not the other way around. So, experiment, have fun, and show the world what you've got.

Feeling inspired but need a helping hand? At Ape Forge, we're not just tech enthusiasts; we're video wizards ready to bring your vision to life. Why stress over the details when you can have experts craft your masterpiece?
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Reach out to Ape Forge today and let's create some video magic together! 

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