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11/29/2019

Logo Design And Your Business

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Logo Design

A logo can be anything that represents a business or organization. It can be text or an image, or a combination of both. Logos could be 1 or multiple colors, it all comes down to how leadership wants the graphic to represent their company.
Here are some questions that should be answered before committing to a logo design:
  • What is the primary color we want to represent our business?
  • What complimentary color will work with our primary color?
  • What sort of icon best represents us?
  • What message our we trying to send to our customers?
  • Is our brand LOUD or quiet?
  • What are others doing in my industry, and how can we be different?
  • Will my design work on dark background and light backgrounds?

Multiple Mediums

Your logo will be printed on a million different mediums. It will be shown on t-shirts, business cards, websites, social media pages, flyers, and more. It will be challenged to show on dark backgrounds and light backgrounds. Picking the right colors and layout is key here. Having multiple variations will help speed the design process along in the future, so take the time now to create something that will be used for years to come.

Identity Package

A logo is only part of the whole picture. How your logo will work in print or digital formats and how it will work on different mediums is all part of the formula to building a cohesive and consistent brand. Having an identity package sets a standard to ensuring your brand is set for now, and the future.

Finding A Designer

Hold on tight, here comes our sales pitch: "We can help you build your logo. We can even help you build your entire Identity Package. We will go the extra mile to make sure your identity remains unique and fresh for years to come." You can also refer to freelance sights light Fiverr or Upwork to find qualified designers to help with your project!

Remember, we are here for you.
If you need help, we can point you in the right direction!

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  • Home
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  • Vote For Best Of Toledo